Marketing Consultancy and Studies
Market intelligence and commercial strategy that translates research into a positioning, segmentation, and go-to-market plan the business can actually execute.
Eight ways we engage in this domain.
Each service below is a structured engagement we run inside this practice. They can stand alone or be combined into a broader programme depending on the decision you are taking. Open any card to read the full overview, activities and outcomes.
When clients engage us.
- Positioning is unclear or inconsistent across channels
- Pricing and packaging have drifted from market reality
- Segments are described in general terms, not commercial ones
- Marketing activity is not tied to a measurable plan
How we work it.
We run targeted market and competitor research, build a segmentation and positioning view, define the go-to-market motion, and produce sales-enabling materials that align marketing with commercial outcomes.
What we need from you.
- →Current positioning, brand, and messaging materials
- →Sales and marketing performance data
- →Customer or pipeline information, where available
- →Competitor list and known market context
- →Commercial objectives for the next 12–24 months
What you receive.
- -Market study
- -Positioning strategy
- -Competitor matrix
- -Customer persona framework
- -Go-to-market plan
- -Sales narrative
- -Marketing roadmap
- -Market and competitor study
- -Segmentation and positioning framework
- -12-month marketing roadmap
How the engagement runs.
A structured six-step process applied consistently across every engagement in this practice.
Commercial Brief
Clarify objectives, audience, and the commercial outcome to be moved.
Market Research
Targeted research on demand, segments, and competitive positioning.
Segmentation
Build commercial segments and personas tied to revenue logic.
Positioning
Define positioning, value narrative, and proof structure.
Go-to-Market
Design the channel mix, pricing logic, and sales motion.
Roadmap
Deliver a 12-month marketing roadmap with measurable milestones.
Commercial Brief
Clarify objectives, audience, and the commercial outcome to be moved.
Market Research
Targeted research on demand, segments, and competitive positioning.
Segmentation
Build commercial segments and personas tied to revenue logic.
Positioning
Define positioning, value narrative, and proof structure.
Go-to-Market
Design the channel mix, pricing logic, and sales motion.
Roadmap
Deliver a 12-month marketing roadmap with measurable milestones.
Common questions about this practice.
If you have a question that isn't covered here, the IGBS team will respond within one business day.
Speak to the teamOften engaged alongside.
Discuss a marketing consultancy and studies engagement with the IGBS team.
Speak with our advisory team about a diagnostic review, feasibility study, or full advisory engagement.