Marketing Consultancy and Studies / Service
Pricing and Packaging Advisory
Pricing decisions grounded in value, willingness to pay and competitive context.
Overview
What this service delivers.
We help leadership make pricing and packaging decisions on a defensible basis: value drivers, customer willingness to pay, competitive context and commercial targets. The work avoids price changes driven only by margin pressure or instinct.
Who it's for
CEOs, CMOs and CFOs revisiting pricing strategy.
Parent practice
Marketing Consultancy and Studies What we do
Key activities.
- 01Review current pricing, discounting and packaging
- 02Map value drivers by segment
- 03Benchmark competitor pricing
- 04Test pricing options against scenarios
- 05Recommend pricing and packaging changes
What you receive
Concrete outcomes.
- Pricing diagnostic
- Pricing options model
- Recommended pricing and packaging
- Rollout plan
Why it works
An IGBS engagement is built around three habits.
Decision-led
Every workstream is anchored to a specific decision the business is taking.
Evidence-grounded
Findings are traceable to source, not anchored on opinion or template content.
Built to be used
Outputs are designed to live inside your business after we step away.
More within this practice
Adjacent services in Marketing Consultancy and Studies.
Engage IGBS
Discuss a pricing and packaging advisory engagement with the IGBS team.
Speak with our advisory team about a diagnostic review, feasibility study, or full advisory engagement.
Response
Within 1 business day
Confidentiality
NDA on request
Coverage
UAE & GCC
Engagement
Senior-led, 1:1